Global Sanitary Napkins and Panty Liner market size is predicted to grow from US$ 36120 million in 2025 to US$ 53740 million in 2031; it is expected to grow at a CAGR of 6.8% from 2025 to 2031.

Global Sanitary Napkins and Panty Liner Market Trends, Growth and Outlook 2025-31

The global Sanitary Napkins and Panty Liner market size is predicted to grow from US$ 36120 million in 2025 to US$ 53740 million in 2031; it is expected to grow at a CAGR of 6.8% from 2025 to 2031. A menstrual pad, or simply a pad, (also known as a sanitary pad, sanitary towel, sanitary napkin or feminine napkin) is an absorbent item worn by women in their underwear when menstruating, bleeding after giving birth, recovering from gynecologic surgery, experiencing a miscarriage or abortion, or in any other situation where it is necessary to absorb a flow of blood from the vagina. Panty liners are specifically designed to absorb light discharge or urine leakage. These products can also be used as a backup for unexpected periods or tampons. Panty liners are quite thin and designed to mold to your underwear. Therefore, they are quite comfortable and efficient. This report only covers Disposable Sanitary Napkins and Panty Liner Asia-Pacific is the largest consumption region, followed by North America and Europe. Infinity Market Research newest research report, the Sanitary Napkins and Panty Liner Industry Forecast looks at past sales and reviews total world Sanitary Napkins and Panty Liner sales in 2024, providing a comprehensive analysis by region and market sector of projected Sanitary Napkins and Panty Liner sales for 2025 through 2031. With Sanitary Napkins and Panty Liner sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Sanitary Napkins and Panty Liner industry. This Insight Report provides a comprehensive analysis of the global Sanitary Napkins and Panty Liner landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Sanitary Napkins and Panty Liner portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms unique position in an accelerating global Sanitary Napkins and Panty Liner market. This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Sanitary Napkins and Panty Liner and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Sanitary Napkins and Panty Liner. This report presents a comprehensive overview, market shares, and growth opportunities of Sanitary Napkins and Panty Liner market by product type, application, key manufacturers and key regions and countries. Segmentation by Type: &nbsp;&nbsp;&nbsp; Sanitary Napkins &nbsp;&nbsp;&nbsp; Panty Liner Segmentation by Application: &nbsp;&nbsp;&nbsp; Supermarket &nbsp;&nbsp;&nbsp; Convenience Store &nbsp;&nbsp;&nbsp; Online Sales &nbsp;&nbsp;&nbsp; Other This report also splits the market by region: &nbsp;&nbsp;&nbsp; Americas &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; United States &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Canada &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Mexico &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Brazil &nbsp;&nbsp;&nbsp; APAC &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; China &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Japan &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Korea &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Southeast Asia &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; India &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Australia &nbsp;&nbsp;&nbsp; Europe &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Germany &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; France &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; UK &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Italy &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Russia &nbsp;&nbsp;&nbsp; Middle East & Africa &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Egypt &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; South Africa &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Israel &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Turkey &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; GCC Countries The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the companys coverage, product portfolio, its market penetration. &nbsp;&nbsp;&nbsp; Procter & Gamble (whisper) &nbsp;&nbsp;&nbsp; Kimberly-Clark (Kotex) &nbsp;&nbsp;&nbsp; Unicharm (Sofy) &nbsp;&nbsp;&nbsp; Hengan (Space7 & Anerle) &nbsp;&nbsp;&nbsp; Kao Corporation &nbsp;&nbsp;&nbsp; Baiya (Freemore) &nbsp;&nbsp;&nbsp; Guangdong Jingxing (ABC) &nbsp;&nbsp;&nbsp; Purcotton (NicePrincess) &nbsp;&nbsp;&nbsp; Johnson & Johnson &nbsp;&nbsp;&nbsp; Essity &nbsp;&nbsp;&nbsp; Kingdom Healthcare &nbsp;&nbsp;&nbsp; Edgewell Personal Care Company &nbsp;&nbsp;&nbsp; Elleair &nbsp;&nbsp;&nbsp; Jieling Key Questions Addressed in this Report What is the 10-year outlook for the global Sanitary Napkins and Panty Liner market? What factors are driving Sanitary Napkins and Panty Liner market growth, globally and by region? Which technologies are poised for the fastest growth by market and region? How do Sanitary Napkins and Panty Liner market opportunities vary by end market size? How does Sanitary Napkins and Panty Liner break out by Type, by Application?

1 Scope of the Report &nbsp;1.1 Market Introduction &nbsp;1.2 Years Considered &nbsp;1.3 Research Objectives &nbsp;1.4 Market Research Methodology &nbsp;1.5 Research Process and Data Source &nbsp;1.6 Economic Indicators &nbsp;1.7 Currency Considered &nbsp;1.8 Market Estimation Caveats 2 Executive Summary &nbsp;2.1 World Market Overview &nbsp;2.1.1 Global Sanitary Napkins and Panty Liner Annual Sales 2020-2031 &nbsp;2.1.2 World Current & Future Analysis for Sanitary Napkins and Panty Liner by Geographic Region, 2020, 2024 & 2031 &nbsp;2.1.3 World Current & Future Analysis for Sanitary Napkins and Panty Liner by Country/Region, 2020, 2024 & 2031 &nbsp;2.2 Sanitary Napkins and Panty Liner Segment by Type &nbsp;2.2.1 Sanitary Napkins &nbsp;2.2.2 Panty Liner &nbsp;2.3 Sanitary Napkins and Panty Liner Sales by Type &nbsp;2.3.1 Global Sanitary Napkins and Panty Liner Sales Market Share by Type (2020-2025) &nbsp;2.3.2 Global Sanitary Napkins and Panty Liner Revenue and Market Share by Type (2020-2025) &nbsp;2.3.3 Global Sanitary Napkins and Panty Liner Sale Price by Type (2020-2025) &nbsp;2.4 Sanitary Napkins and Panty Liner Segment by Application &nbsp;2.4.1 Supermarket &nbsp;2.4.2 Convenience Store &nbsp;2.4.3 Online Sales &nbsp;2.4.4 Other &nbsp;2.5 Sanitary Napkins and Panty Liner Sales by Application &nbsp;2.5.1 Global Sanitary Napkins and Panty Liner Sale Market Share by Application (2020-2025) &nbsp;2.5.2 Global Sanitary Napkins and Panty Liner Revenue and Market Share by Application (2020-2025) &nbsp;2.5.3 Global Sanitary Napkins and Panty Liner Sale Price by Application (2020-2025) 3 Global by Company &nbsp;3.1 Global Sanitary Napkins and Panty Liner Breakdown Data by Company &nbsp;3.1.1 Global Sanitary Napkins and Panty Liner Annual Sales by Company (2020-2025) &nbsp;3.1.2 Global Sanitary Napkins and Panty Liner Sales Market Share by Company (2020-2025) &nbsp;3.2 Global Sanitary Napkins and Panty Liner Annual Revenue by Company (2020-2025) &nbsp;3.2.1 Global Sanitary Napkins and Panty Liner Revenue by Company (2020-2025) &nbsp;3.2.2 Global Sanitary Napkins and Panty Liner Revenue Market Share by Company (2020-2025) &nbsp;3.3 Global Sanitary Napkins and Panty Liner Sale Price by Company &nbsp;3.4 Key Manufacturers Sanitary Napkins and Panty Liner Producing Area Distribution, Sales Area, Product Type &nbsp;3.4.1 Key Manufacturers Sanitary Napkins and Panty Liner Product Location Distribution &nbsp;3.4.2 Players Sanitary Napkins and Panty Liner Products Offered &nbsp;3.5 Market Concentration Rate Analysis &nbsp;3.5.1 Competition Landscape Analysis &nbsp;3.5.2 Concentration Ratio (CR3, CR5 and CR10) & (2023-2025) &nbsp;3.6 New Products and Potential Entrants &nbsp;3.7 Market M&A Activity & Strategy 4 World Historic Review for Sanitary Napkins and Panty Liner by Geographic Region &nbsp;4.1 World Historic Sanitary Napkins and Panty Liner Market Size by Geographic Region (2020-2025) &nbsp;4.1.1 Global Sanitary Napkins and Panty Liner Annual Sales by Geographic Region (2020-2025) &nbsp;4.1.2 Global Sanitary Napkins and Panty Liner Annual Revenue by Geographic Region (2020-2025) &nbsp;4.2 World Historic Sanitary Napkins and Panty Liner Market Size by Country/Region (2020-2025) &nbsp;4.2.1 Global Sanitary Napkins and Panty Liner Annual Sales by Country/Region (2020-2025) &nbsp;4.2.2 Global Sanitary Napkins and Panty Liner Annual Revenue by Country/Region (2020-2025) &nbsp;4.3 Americas Sanitary Napkins and Panty Liner Sales Growth &nbsp;4.4 APAC Sanitary Napkins and Panty Liner Sales Growth &nbsp;4.5 Europe Sanitary Napkins and Panty Liner Sales Growth &nbsp;4.6 Middle East & Africa Sanitary Napkins and Panty Liner Sales Growth 5 Americas &nbsp;5.1 Americas Sanitary Napkins and Panty Liner Sales by Country &nbsp;5.1.1 Americas Sanitary Napkins and Panty Liner Sales by Country (2020-2025) &nbsp;5.1.2 Americas Sanitary Napkins and Panty Liner Revenue by Country (2020-2025) &nbsp;5.2 Americas Sanitary Napkins and Panty Liner Sales by Type (2020-2025) &nbsp;5.3 Americas Sanitary Napkins and Panty Liner Sales by Application (2020-2025) &nbsp;5.4 United States &nbsp;5.5 Canada &nbsp;5.6 Mexico &nbsp;5.7 Brazil 6 APAC &nbsp;6.1 APAC Sanitary Napkins and Panty Liner Sales by Region &nbsp;6.1.1 APAC Sanitary Napkins and Panty Liner Sales by Region (2020-2025) &nbsp;6.1.2 APAC Sanitary Napkins and Panty Liner Revenue by Region (2020-2025) &nbsp;6.2 APAC Sanitary Napkins and Panty Liner Sales by Type (2020-2025) &nbsp;6.3 APAC Sanitary Napkins and Panty Liner Sales by Application (2020-2025) &nbsp;6.4 China &nbsp;6.5 Japan &nbsp;6.6 South Korea &nbsp;6.7 Southeast Asia &nbsp;6.8 India &nbsp;6.9 Australia &nbsp;6.10 China Taiwan 7 Europe &nbsp;7.1 Europe Sanitary Napkins and Panty Liner by Country &nbsp;7.1.1 Europe Sanitary Napkins and Panty Liner Sales by Country (2020-2025) &nbsp;7.1.2 Europe Sanitary Napkins and Panty Liner Revenue by Country (2020-2025) &nbsp;7.2 Europe Sanitary Napkins and Panty Liner Sales by Type (2020-2025) &nbsp;7.3 Europe Sanitary Napkins and Panty Liner Sales by Application (2020-2025) &nbsp;7.4 Germany &nbsp;7.5 France &nbsp;7.6 UK &nbsp;7.7 Italy &nbsp;7.8 Russia 8 Middle East & Africa &nbsp;8.1 Middle East & Africa Sanitary Napkins and Panty Liner by Country &nbsp;8.1.1 Middle East & Africa Sanitary Napkins and Panty Liner Sales by Country (2020-2025) &nbsp;8.1.2 Middle East & Africa Sanitary Napkins and Panty Liner Revenue by Country (2020-2025) &nbsp;8.2 Middle East & Africa Sanitary Napkins and Panty Liner Sales by Type (2020-2025) &nbsp;8.3 Middle East & Africa Sanitary Napkins and Panty Liner Sales by Application (2020-2025) &nbsp;8.4 Egypt &nbsp;8.5 South Africa &nbsp;8.6 Israel &nbsp;8.7 Turkey &nbsp;8.8 GCC Countries 9 Market Drivers, Challenges and Trends &nbsp;9.1 Market Drivers & Growth Opportunities &nbsp;9.2 Market Challenges & Risks &nbsp;9.3 Industry Trends 10 Manufacturing Cost Structure Analysis &nbsp;10.1 Raw Material and Suppliers &nbsp;10.2 Manufacturing Cost Structure Analysis of Sanitary Napkins and Panty Liner &nbsp;10.3 Manufacturing Process Analysis of Sanitary Napkins and Panty Liner &nbsp;10.4 Industry Chain Structure of Sanitary Napkins and Panty Liner 11 Marketing, Distributors and Customer &nbsp;11.1 Sales Channel &nbsp;11.1.1 Direct Channels &nbsp;11.1.2 Indirect Channels &nbsp;11.2 Sanitary Napkins and Panty Liner Distributors &nbsp;11.3 Sanitary Napkins and Panty Liner Customer 12 World Forecast Review for Sanitary Napkins and Panty Liner by Geographic Region &nbsp;12.1 Global Sanitary Napkins and Panty Liner Market Size Forecast by Region &nbsp;12.1.1 Global Sanitary Napkins and Panty Liner Forecast by Region (2026-2031) &nbsp;12.1.2 Global Sanitary Napkins and Panty Liner Annual Revenue Forecast by Region (2026-2031) &nbsp;12.2 Americas Forecast by Country (2026-2031) &nbsp;12.3 APAC Forecast by Region (2026-2031) &nbsp;12.4 Europe Forecast by Country (2026-2031) &nbsp;12.5 Middle East & Africa Forecast by Country (2026-2031) &nbsp;12.6 Global Sanitary Napkins and Panty Liner Forecast by Type (2026-2031) &nbsp;12.7 Global Sanitary Napkins and Panty Liner Forecast by Application (2026-2031) 13 Key Players Analysis &nbsp;13.1 Procter & Gamble (whisper) &nbsp;13.1.1 Procter & Gamble (whisper) Company Information &nbsp;13.1.2 Procter & Gamble (whisper) Sanitary Napkins and Panty Liner Product Portfolios and Specifications &nbsp;13.1.3 Procter & Gamble (whisper) Sanitary Napkins and Panty Liner Sales, Revenue, Price and Gross Margin (2020-2025) &nbsp;13.1.4 Procter & Gamble (whisper) Main Business Overview &nbsp;13.1.5 Procter & Gamble (whisper) Latest Developments &nbsp;13.2 Kimberly-Clark (Kotex) &nbsp;13.2.1 Kimberly-Clark (Kotex) Company Information &nbsp;13.2.2 Kimberly-Clark (Kotex) Sanitary Napkins and Panty Liner Product Portfolios and Specifications &nbsp;13.2.3 Kimberly-Clark (Kotex) Sanitary Napkins and Panty Liner Sales, Revenue, Price and Gross Margin (2020-2025) &nbsp;13.2.4 Kimberly-Clark (Kotex) Main Business Overview &nbsp;13.2.5 Kimberly-Clark (Kotex) Latest Developments &nbsp;13.3 Unicharm (Sofy) &nbsp;13.3.1 Unicharm (Sofy) Company Information &nbsp;13.3.2 Unicharm (Sofy) Sanitary Napkins and Panty Liner Product Portfolios and Specifications &nbsp;13.3.3 Unicharm (Sofy) Sanitary Napkins and Panty Liner Sales, Revenue, Price and Gross Margin (2020-2025) &nbsp;13.3.4 Unicharm (Sofy) Main Business Overview &nbsp;13.3.5 Unicharm (Sofy) Latest Developments &nbsp;13.4 Hengan (Space7 & Anerle) &nbsp;13.4.1 Hengan (Space7 & Anerle) Company Information &nbsp;13.4.2 Hengan (Space7 & Anerle) Sanitary Napkins and Panty Liner Product Portfolios and Specifications &nbsp;13.4.3 Hengan (Space7 & Anerle) Sanitary Napkins and Panty Liner Sales, Revenue, Price and Gross Margin (2020-2025) &nbsp;13.4.4 Hengan (Space7 & Anerle) Main Business Overview &nbsp;13.4.5 Hengan (Space7 & Anerle) Latest Developments &nbsp;13.5 Kao Corporation &nbsp;13.5.1 Kao Corporation Company Information &nbsp;13.5.2 Kao Corporation Sanitary Napkins and Panty Liner Product Portfolios and Specifications &nbsp;13.5.3 Kao Corporation Sanitary Napkins and Panty Liner Sales, Revenue, Price and Gross Margin (2020-2025) &nbsp;13.5.4 Kao Corporation Main Business Overview &nbsp;13.5.5 Kao Corporation Latest Developments &nbsp;13.6 Baiya (Freemore) &nbsp;13.6.1 Baiya (Freemore) Company Information &nbsp;13.6.2 Baiya (Freemore) Sanitary Napkins and Panty Liner Product Portfolios and Specifications &nbsp;13.6.3 Baiya (Freemore) Sanitary Napkins and Panty Liner Sales, Revenue, Price and Gross Margin (2020-2025) &nbsp;13.6.4 Baiya (Freemore) Main Business Overview &nbsp;13.6.5 Baiya (Freemore) Latest Developments &nbsp;13.7 Guangdong Jingxing (ABC) &nbsp;13.7.1 Guangdong Jingxing (ABC) Company Information &nbsp;13.7.2 Guangdong Jingxing (ABC) Sanitary Napkins and Panty Liner Product Portfolios and Specifications &nbsp;13.7.3 Guangdong Jingxing (ABC) Sanitary Napkins and Panty Liner Sales, Revenue, Price and Gross Margin (2020-2025) &nbsp;13.7.4 Guangdong Jingxing (ABC) Main Business Overview &nbsp;13.7.5 Guangdong Jingxing (ABC) Latest Developments &nbsp;13.8 Purcotton (NicePrincess) &nbsp;13.8.1 Purcotton (NicePrincess) Company Information &nbsp;13.8.2 Purcotton (NicePrincess) Sanitary Napkins and Panty Liner Product Portfolios and Specifications &nbsp;13.8.3 Purcotton (NicePrincess) Sanitary Napkins and Panty Liner Sales, Revenue, Price and Gross Margin (2020-2025) &nbsp;13.8.4 Purcotton (NicePrincess) Main Business Overview &nbsp;13.8.5 Purcotton (NicePrincess) Latest Developments &nbsp;13.9 Johnson & Johnson &nbsp;13.9.1 Johnson & Johnson Company Information &nbsp;13.9.2 Johnson & Johnson Sanitary Napkins and Panty Liner Product Portfolios and Specifications &nbsp;13.9.3 Johnson & Johnson Sanitary Napkins and Panty Liner Sales, Revenue, Price and Gross Margin (2020-2025) &nbsp;13.9.4 Johnson & Johnson Main Business Overview &nbsp;13.9.5 Johnson & Johnson Latest Developments &nbsp;13.10 Essity &nbsp;13.10.1 Essity Company Information &nbsp;13.10.2 Essity Sanitary Napkins and Panty Liner Product Portfolios and Specifications &nbsp;13.10.3 Essity Sanitary Napkins and Panty Liner Sales, Revenue, Price and Gross Margin (2020-2025) &nbsp;13.10.4 Essity Main Business Overview &nbsp;13.10.5 Essity Latest Developments &nbsp;13.11 Kingdom Healthcare &nbsp;13.11.1 Kingdom Healthcare Company Information &nbsp;13.11.2 Kingdom Healthcare Sanitary Napkins and Panty Liner Product Portfolios and Specifications &nbsp;13.11.3 Kingdom Healthcare Sanitary Napkins and Panty Liner Sales, Revenue, Price and Gross Margin (2020-2025) &nbsp;13.11.4 Kingdom Healthcare Main Business Overview &nbsp;13.11.5 Kingdom Healthcare Latest Developments &nbsp;13.12 Edgewell Personal Care Company &nbsp;13.12.1 Edgewell Personal Care Company Company Information &nbsp;13.12.2 Edgewell Personal Care Company Sanitary Napkins and Panty Liner Product Portfolios and Specifications &nbsp;13.12.3 Edgewell Personal Care Company Sanitary Napkins and Panty Liner Sales, Revenue, Price and Gross Margin (2020-2025) &nbsp;13.12.4 Edgewell Personal Care Company Main Business Overview &nbsp;13.12.5 Edgewell Personal Care Company Latest Developments &nbsp;13.13 Elleair &nbsp;13.13.1 Elleair Company Information &nbsp;13.13.2 Elleair Sanitary Napkins and Panty Liner Product Portfolios and Specifications &nbsp;13.13.3 Elleair Sanitary Napkins and Panty Liner Sales, Revenue, Price and Gross Margin (2020-2025) &nbsp;13.13.4 Elleair Main Business Overview &nbsp;13.13.5 Elleair Latest Developments &nbsp;13.14 Jieling &nbsp;13.14.1 Jieling Company Information &nbsp;13.14.2 Jieling Sanitary Napkins and Panty Liner Product Portfolios and Specifications &nbsp;13.14.3 Jieling Sanitary Napkins and Panty Liner Sales, Revenue, Price and Gross Margin (2020-2025) &nbsp;13.14.4 Jieling Main Business Overview &nbsp;13.14.5 Jieling Latest Developments 14 Research Findings and Conclusion

Report	Global Sanitary Napkins and Panty Liner Market Growth 2025-2031
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