Hair Colour Market

Hair Colour Market Synopsis

Hair Colour Market Size Was Valued at USD 4.50 Billion in 2023, and is Projected to Reach USD 7.73 Billion by 2032, Growing at a CAGR of 6.20 % From 2024-2032.

Hair Colour market refers to products aimed at the alteration or improvement of hair colour, and is popular among customers. These products are available in different categories which include permanent systems, semi-permanent, and the temporary systems for residential and commercial. Hair colour end products are creams, gels, liquids, aerosols, and mousses, and they can be sold in supermarkets, select stores, online stores or pharmacies. The market has expanded because of new ideas on beauty and. Inserting Hair needs and formulation technologies. 

 An investigation of the hair colour market revealed high growth potential across the globe attributed to growing demand for beauty and grooming products especially for enhancing the hair. The market is growing because of increased beauty awareness, fashion and trend changes in aesthetic practices and availability of the products in fixed and non-fixed form. However, the largest driver to market advancement has been the increasing use of e-commerce and the consequent easy access to the online shopping markets. Personal care products are also marked in this fashion and people’s choices have led to the diversification of the segmented hair care market.

However, issues, like the safety of chemicals to use or the effect they would have on the environment, still persist as hurdles. These have made people to look for natural and organically produced products in the market. However, hair colour formulations coupled with product diversification are expected to drive the future growth as the market advances. Regionally, Asia Pacific holds the largest market share mainly due to rising disposable income, customers’ fashion consciousness, awareness about personal hygiene etc.

Hair Colour Market Outlook, 2023 and 2032: Future Outlook

Hair Colour Market Trend Analysis

Shift Towards Natural and Organic Products

Another big wave at the present time in the hair colour market is the search for hair colour products that are closer to natural ones. Currently, consumers are increasingly aware of toxic components present in traditional hair dye products, they are therefore opting for natural and herbal products. Many consumers have demanded hair treatment products that help them get best results without causing negative effects to their scalps. This trend is being especially noticed in the developed markets where consumers are much more conscious of what the products they are using actually contain, and what possible harm they could do to them.

An emerging trend is that hair colouring products that are bought to be applied at home is on the rise. The constantly demanding schedule and the impact of DIY cosmetic procedures make customers choose hair colouring products that can be applied at home. The ease, flexibility provided by online shopping and the tutorials on how to DIY further encourages this trend provide an individual with salon like results from the comfort of their homes.

Influence of Social Media and Celebrity Culture

The reasons for market growth are diverse, and they are mostly connected with the use of social networks and the numerous examples of existing popular hair colouring. Due to the desire of becoming alike the influencers and celebrities, many people have embraced hair colour thus the need for launching distinct and bright colours. This cultural influence is really forcing the market to widen the diversity and inclusiveness of the colours and other forms that can be used.

Moreover, the increase of disposable income, particularly in the developing countries, is putting pressure on hair colour and personal care/bulk beauty products. When more people in such countries as India, China and Brazil see their purchasing power rising they are willing to try various brands of hair dyes. As this sector of the population becomes even more established, it gravitates to products for superior hair colour that is long-lasting and bright.

Concerns Over Chemical Safety and Side Effects

The most significant limit for the hair colour market is growing the consumer recognition of the possibility of side effects from chemical hair colour products. Such products are usually associated with such side effects as the inflammation of the skin on the head, allergies, and others which put off some consumers from continuing to use these products. The increasing concern for better alternatives to chemical hair colours that are non-hazardous and less harmful to the environment has emerged as the biggest threat to market incumbents.

Also, the effect of these chemical hair dyes on the natural environment acts as a restraint to the industry. As more consumers become aware of the negative impact they have on the environment and the effect of non-biodegradable chemical products consumers are now looking for brands whose packaging and products are eco-friendly. Manufacturers and other market players are under pressure to deliver safe products for customers while responding to the environmental question, and this is something that brands cannot achieve without directing many resources towards research and experimentation.

Innovation in Multifunctional Hair Colour Products

A new trend in hair colour market is that the hair colour products should have additional functions apart from hair colouring activity. Wearables that not only dye but moisturize, condition and revive hair are now on trend. This opens the door for brands to go beyond the traditional clean and pretty and develop products that fit the consumers’ health-conscious beauty and clean beauty lifestyles when caring for their hair. How multifunctional products will be popularized: As the demand of consumers shifted towards overall health of their hair these kinds of products will be in high demand.

Moreover, another factor that is capitalized by these players is the new market segment that is opening up in Asia Pacific region given rise in hair colour products market. A large population density in the region especially South Asian countries that have a sizeable population with growing disposable income, along with changing perception about beauty has an added benefit to the hair colour products. Businesses that can spread to this market niche and provide kinds of shades that are preferred by the specific group and can meet their needs are likely to can grow fast.

Hair Colour Market Segment Analysis

Hair Colour Market Segmented on the basis of By Type, By Product Type and By End-Use.

By Type

o   Permanent

o   Semi-Permanent

o   Temporary

o   Demi-Permanent

By Application

o   Creams & Gels

o   Liquids

o   Sprays

o   Mousses

By End Use

o   Residential

o   Commercial

By Region

o   North America (U.S., Canada, Mexico)

o   Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)

o   Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)

o   Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New-Zealand, Rest of APAC)

o   Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)

o   South America (Brazil, Argentina, Rest of SA)

By Type, Permanent segment is expected to dominate the market during the forecast period

The hair colour market is segmented into four main types: permanent, semi-permanent. temporary and demi permanent. The most common type of hair dyes are permanent hair colours; most dyes provide permanent solutions and usually last until the hair re-grows. Semi-permanent and demi-permanent colours are designed for those people who can afford more time for going to salons or who want to have not very intense shade since such colours wash out with each wash. It’s perfect for those who seek to dye their hair a bright color but they don’t want to do it for a long time. They all target different needs with customers desiring quick solutions differing from those who want permanent change.

By Product Type, Creams & Gels segment expected to held the largest share 

Hair colour products are available as creams and gels, liquids, aerosols and mousses among others. Liquids come in creams and gels and this type of foundation gives easy application and fairly obscured skin. Oils are usually chosen by ladies because they assimilate smoothly on the hair and spread evenly. Spray as it is used for express color change or for those who want immediate change of color mousses provide lightweight conditioner, texture and the touch of added color. The main classification proposes an array of choices basing on client requirements for at home or professional utilization of the products.

Hair Colour Market Regional Insights

Asia Pacific is Expected to Dominate the Market Over the Forecast period 

Asia Pacific holds the largest market share when it comes to hair colour, extending from cosmetic points of view to population density and economic factors like rising disposables incomes, fashion consciousness and need for beautifying oneself. China, India, and Japan are some of the market’s leading participants because of the vast populations who are developing more disposable income necessary to purchase personal care products. Moreover, high importance has been placed in appearance and beauty in this culture, combined with very rapid urbanization and transition from the traditional Middle Eastern beauty standards to western ones has contributed to the increasing use of hair colour products. Therefore, Asia Pacific is believed to retain its market dominance in the nearest future.

Hair Colour Market Share, by Geography, 2023 (%)

Active Key Players in the Hair Colour Market

o   Amorepacific Corporation (South Korea)

o   Coty Inc. (USA)

o   Estée Lauder Companies (USA)

o   Godrej Consumer Products (India)

o   Henkel AG & Co. (Germany)

o   Kao Corporation (Japan)

o   L'Oréal (France)

o   Procter & Gamble (USA)

o   Revlon (USA)

o   Shiseido Company (Japan)

o   Other key Players

Global Hair Colour Market Scope