The global Gifts Novelty and Souvenirs market size is predicted to grow from US$ 100240 million in 2025 to US$ 117800 million in 2031; it is expected to grow at a CAGR of 2.7% from 2025 to 2031.

The impact of the latest U.S. tariff measures and the corresponding policy responses from countries worldwide on market competitiveness, regional economic performance, and supply chain configurations will be comprehensively evaluated in this report.

Brick-and-mortar retail and online retail form two key channels for the retail industry. A wide range of products is sold as gifts, novelty, and souvenirs in the global retail market. Based on the product offerings of the major global gift retail players, the products can be divided into five major segments: souvenirs and novelty items, seasonal decoration, greeting cards, giftware, and other products. The other products segment includes accessories, candles, ceramics/pottery, collectibles, gift books, gift packaging, jewelry, personal care, photo frames, plush products, stationery, and wall art.

The global gifts novelty and souvenirs market witnessed the highest demand from Europe, which emerged as the highest revenue contributor in the market. Factors such as the growing tourism industry in the region and the increasing demand for premium-priced and customized gifts in the UK, France, Italy, Spain, and Germany contributed to the growth of the market. The other key geographies analyzed were the Americas, APAC, and MEA.

Infinity Market Research newest research report, the Gifts Novelty and Souvenirs Industry Forecast looks at past sales and reviews total world Gifts Novelty and Souvenirs sales in 2024, providing a comprehensive analysis by region and market sector of projected Gifts Novelty and Souvenirs sales for 2025 through 2031. With Gifts Novelty and Souvenirs sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Gifts Novelty and Souvenirs industry.

This Insight Report provides a comprehensive analysis of the global Gifts Novelty and Souvenirs landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Gifts Novelty and Souvenirs portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms unique position in an accelerating global Gifts Novelty and Souvenirs market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Gifts Novelty and Souvenirs and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Gifts Novelty and Souvenirs.

This report presents a comprehensive overview, market shares, and growth opportunities of Gifts Novelty and Souvenirs market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:

    Souvenirs and Novelty
    Seasonal Decorations
    Greeting Cards
    Giftware
    Others

Segmentation by Application:

    Online Retail
    Offline Retail

This report also splits the market by region:

    Americas
        United States
        Canada
        Mexico
        Brazil
    APAC
        China
        Japan
        Korea
        Southeast Asia
        India
        Australia
    Europe
        Germany
        France
        UK
        Italy
        Russia
    Middle East & Africa
        Egypt
        South Africa
        Israel
        Turkey
        GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the companys coverage, product portfolio, its market penetration.

    American Greetings
    Card Factory
    Hallmark
    Spencer Gifts
    Alibaba Group

Key Questions Addressed in this Report

What is the 10-year outlook for the global Gifts Novelty and Souvenirs market?
What factors are driving Gifts Novelty and Souvenirs market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Gifts Novelty and Souvenirs market opportunities vary by end market size?
How does Gifts Novelty and Souvenirs break out by Type, by Application?