The global Touring SUP market size is predicted to grow from US$ 947 million in 2025 to US$ 1369 million in 2031; it is expected to grow at a CAGR of 6.3% from 2025 to 2031.

The impact of the latest U.S. tariff measures and the corresponding policy responses from countries worldwide on market competitiveness, regional economic performance, and supply chain configurations will be comprehensively evaluated in this report.

Unlike traditional surfing where the rider sits until a wave comes, stand up paddle boarders stand on their boards and use a paddle to propel themselves through the water.

Today SUP activities are present on almost every European body of water and it has become this summers in activity. It is an unprecedented phenomenon and is envied as the fastest growing water sport for the past few seasons. As in any rapidly growing sport there will be many hurdles that still need to be overcome, but because of its broad appeal, accessibility and mainstream fun factor, the SUP industry will certainly keep its freshness and remain lucrative over the years to come and beyond.

Infinity Market Research newest research report, the Touring SUP Industry Forecast looks at past sales and reviews total world Touring SUP sales in 2024, providing a comprehensive analysis by region and market sector of projected Touring SUP sales for 2025 through 2031. With Touring SUP sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Touring SUP industry.

This Insight Report provides a comprehensive analysis of the global Touring SUP landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Touring SUP portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms unique position in an accelerating global Touring SUP market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Touring SUP and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Touring SUP.

This report presents a comprehensive overview, market shares, and growth opportunities of Touring SUP market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:

    Solid SUP Boards
    Inflatable SUP Boards

Segmentation by Application:

    Amateur
    Professional

This report also splits the market by region:

    Americas
        United States
        Canada
        Mexico
        Brazil
    APAC
        China
        Japan
        Korea
        Southeast Asia
        India
        Australia
    Europe
        Germany
        France
        UK
        Italy
        Russia
    Middle East & Africa
        Egypt
        South Africa
        Israel
        Turkey
        GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the companys coverage, product portfolio, its market penetration.

    SUP ATX
    Naish Surfing
    BIC Sport
    Boardworks
    C4 Waterman
    Tower Paddle Boards
    un Dolphin
    Rave Sports Inc
    RED Paddle
    EXOCETORIGINAL
    Coreban
    NRS
    F-one SUP
    Clear Blue Hawaii
    SlingShot
    Hobie
    Laird StandUp
    Sea Eagle
    Airhead

Key Questions Addressed in this Report

What is the 10-year outlook for the global Touring SUP market?
What factors are driving Touring SUP market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Touring SUP market opportunities vary by end market size?
How does Touring SUP break out by Type, by Application?