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Global Toys and Games Market Growth 2025-2031
Oct 2025
Consumer and Retails
Pages: 101
LPI20863
The global Toys and Games market size is predicted to grow from US$ 111860 million in 2025 to US$ 132100 million in 2031; it is expected to grow at a CAGR of 2.8% from 2025 to 2031.
The impact of the latest U.S. tariff measures and the corresponding policy responses from countries worldwide on market competitiveness, regional economic performance, and supply chain configurations will be comprehensively evaluated in this report.
Childrens toys and games constantly evolve. Intertwined with technology, most toys are more advanced then computers were two decades ago. Video games are also being used by younger children.
The rise in disposable income and the growth of online sales are the primary drivers of the growth of this market. Many international and local vendors sell toys and games through e-retailing that helps in promotion of their brands. The prices offered to a customer are often lower online due to the reduction in overhead costs.
Infinity Market Research newest research report, the Toys and Games Industry Forecast looks at past sales and reviews total world Toys and Games sales in 2024, providing a comprehensive analysis by region and market sector of projected Toys and Games sales for 2025 through 2031. With Toys and Games sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Toys and Games industry.
This Insight Report provides a comprehensive analysis of the global Toys and Games landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Toys and Games portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms unique position in an accelerating global Toys and Games market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Toys and Games and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Toys and Games.
This report presents a comprehensive overview, market shares, and growth opportunities of Toys and Games market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Games and Puzzles
Infant and Preschool
Activity and Construction Toys
Dolls and Action Figures
Vehicle Toys and Ride-Ons
Soft/Plush Toys
Others
Segmentation by Application:
Specialty Stores
Hypermarkets and Supermarkets
Department Stores
Online Retailers
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the companys coverage, product portfolio, its market penetration.
Hasbro
Mattel
The LEGO Group
TOMY
JAKKS Pacific
MGA Entertainment
Playmates Toys
Vivid Imaginations
Key Questions Addressed in this Report
What is the 10-year outlook for the global Toys and Games market?
What factors are driving Toys and Games market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Toys and Games market opportunities vary by end market size?
How does Toys and Games break out by Type, by Application?
Toys and Games Market Scope
| Report Attribute | Details |
|---|---|
| Market Size (Start Year) | USD XX Million |
| Market Size (End Year) | USD XX Million |
| Compound Annual Growth Rate (CAGR) | USD XX Million |
| Forecast Period | USD XX Million |
| Base Year | USD XX Million |
| Historical Data | USD XX Million |
| Key Players | USD XX Million |
📘 Frequently Asked Questions
1. What is the market size of Global Toys and Games Market?
Answer: The global Toys and Games market size is predicted to grow from US$ 111860 million in 2025 to US$ 132100 million in 2031; it is expected to grow at a CAGR of 2.8% from 2025 to 2031.
2. Which regions are analyzed in the Global Toys and Games Market report?
Answer: The Global Toys and Games Market report covers major regions such as Europe, Middle East & Africa. Each region is analyzed for trends, opportunities, and market dynamics.
3. What methodology is used for forecasting of Global Toys and Games Market?
Answer: The Global Toys and Games Market report uses a mix of primary research, secondary data, and expert analysis to build its forecasts. Models include both qualitative and quantitative approaches.
4. Are emerging markets analyzed separately in the Global Toys and Games Market?
Answer: Yes, the Global Toys and Games Market report highlights high-growth emerging regions with dedicated insights. These include untapped opportunities, risks, and potential for expansion.
5. Does the report include competitive benchmarking of Global Toys and Games Market?
Answer: Yes, Global Toys and Games Market report compares major players based on revenue, product portfolio, innovation, and regional presence. This helps assess competitive positioning.
6. Can I access country-level data within the Global Toys and Games Market report?
Answer: Yes, Global Toys and Games Market report includes detailed data by country, especially for key markets. This allows for localized insights and decision-making.
7. Can I get customized insights or data from the Global Toys and Games Market report?
Answer: Yes, we offer customization options to align with your specific business needs. You can request tailored sections or regional breakdowns.
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